South West Trains
Working with British train company South West Trains to deliver price-led and brand campaigns. Using data and travel insights I worked with the team to source influencers, create social calendars and create the “adless ad campaign”.
Radio.
Creating concepts, writing scripts, directing and feeding back in the studio. Some examples of Radio’s i’ve created, listen.
Working with micro-influencers to
create relatable content for the brand.
This involved me collaborating on everything thing from
location planning and managing the content calendar to
the visuals to the captions.
Making commuters journeys better through the “ad-less” ad campaign.
Flipping traditional media on its head to share ad-free travel entertainment including, print, Spotify, WI-FI login pages and more.
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Creative Director: Roy Cohen
Art Director: Marie Foster
Creative Copywriter: Me