I write for brands
that want to show they care.

Most of us grew up with abstinence-led, reproduction-focused sex ed that excluded entire communities. This Durex X Stonewall campaign challenged stigma, stereotypes, and shame, reframing sexual health messaging to reflect the fluidity, diversity, and lived reality of modern relationships.

We created Talk for Harmony with a message that spoke to both those at risk and those on the edge of causing harm. “If you could see yourself on the brink of violence, would you choose a different path?” This was strategy, storytelling and language shaped to challenge and create change.

A digital transformation across markets. Collaborating to create an ecosystem that’s built for drivers and their lives, not just car features. Every detail was crafted to reflect the brand’s innovation while making the car-buying journey seamless.

Wales is a global leader in recycling, can we take it further?Could we increase food waste recycling and prevention even more across the nation? In collaboration with WRAP, we launched The Mighty Ones, a campaign built on the idea that food has both personal and collective value. A celebration of progress and a behavioural change nudge to do even better.

For far too long, it's been sidelined in science, healthcare, and pleasure. Clitoracy is a four-part Instagram series that tackles myths, breaks down taboos, and creates space for real, inclusive conversations. No frills. No shame. Just the facts, served with strategy, curiosity, and clarity, to shift the narrative toward pleasure, visibility, and education.